Looking Past the Surface: The Pros & Cons of CG Trailers

The biggest news to come out of this past week was the announcement of Batman: Arkham Knight.  As the final Batman game in Rocksteady's trilogy, Arkham Knight is being hyped to be more expansive and epic than the previous two entries in the series (one of them being easily the best superhero game of all-time).  Scheduled to release this October, WB Games decided to release a trailer for the game.  Considering the game is less than year away, it would have been nice to see how exactly Arkham Knight would run on the next generation systems with a gameplay trailer.  What we got was a computer-generated (CG) trailer that did a decent job of showing what the game would be about, but did little to impress this writer.  In fact, this trailer got me thinking about the video game industry's love of pre-rendered CG trailers.  There are pros and cons to CG trailers which I would like to discuss in this article.  Personally, I lean more towards the con side of this debate, but I can see the pluses of CG trailers as well.

As the video game industry has evolved, trailers have been given much more prominence than in the past.  Video game trailers are so prominent nowadays that websites dedicate obscene amounts of time dissecting each frame and highlight every big trailers on the front page.  There is even a website which focuses solely on highlighting game trailers in GameTrailers.  With a lot more importance put on game trailers nowadays, game publishers want their trailers to be the best even if the game is not ready to be shown yet.  These publishers employ animation houses to make a trailer that best captures the ideas of the game.  When the game is early development, a CG trailer works as an appetizing teaser for gamers.  It gets gamers excited for the upcoming game as they see all the grand possibilities which they can eventually play.  These trailers work as a great way of eliciting gamers to pre-order the game well in advance.   As a money making machine, CG trailers serve their purpose well.  Another pro of CG trailers is the quality as most of them can easily rival that of Hollywood's best.  The quality of these trailers can produce great amount of hype no matter the actually quality of the game.  The CG trailer for Dead Island is an excellent example of this type of situation.  It easily produced enough hype to put Dead Island as one of the most sought after games of 2011.  CG trailers are a very profitable business for game developers and serve as a form of entertainment for gamers.  They will definitely be the norm of the video game industry well into the future.

While there are plenty of pluses to the use of CG trailers, they are not all that they seem to be.  With CG trailers, the quality can serve as a double-edged sword which many a game have fallen to.  Sometimes, the CG trailer is too good that it overshadows the quality of the game when it finally releases.  Dead Island fell into that trap as the game was marred with numerous glitches, some that even halted gamer's progress indefinitely.  Another example is Killzone 2.  The infamous trailer shown at E3 2005 had such amazing graphical fidelity that Guerilla's game could never achieve those great heights.  The expectations brought on from Killzone 2's first trailer caused many gamers to feel betrayed by Sony and Guerilla Games.  As these CG trailers are created by animation houses outside of the actual developers, it is easy for these trailers to include certain aspects such as supposed mechanics or weapons that are not even in the main game.  This mixed messaging can deceive gamers into believing that exactly what they see in the CG trailer will be in the actual game and most of the time that is not true.  As much as CG trailers can help boost the hype and possibly sales of the game, they can be just as damaging if games rely too much on them.  As game graphics continue to advance, an argument can be made that in-engine graphics can be used without hurting the quality of video game trailers.  Already there have been many games that use in-engine graphics for their trailers to great success.  Every trailer for Grand Theft Auto V including the very first one from 2011 was produced with in-engine graphics.  Mass Effect 2 and 3 used in-game graphics for both of their launch trailers and produced some of the best video game trailers in years.  The Mass Effect 2 launch trailer was the sole reason I hunted down a Collector's Edition of the game the weekend after launch.  Using in-engine graphics for trailers might not always be a possibility especially earlier in development, but they can alleviate some of the trappings of relying on CG trailers to convey the concept of the game.

 Although this writer would love to see in-engine gameplay trailers become the norm, CG trailers are not going anywhere.  In the early years of this new console generation, CG trailers will become more prominent as publishers build hype for games that are years away from completion.  As CG trailers become more prominent, gamers need to become more critical of these trailers rather than taking them at surface value.  Gamers need to stop blindly getting excited for a game because it had a great CG trailer.  Instead, they need to start taking them as they are, just proofs of concept, and waiting on gameplay footage, previews and possibly demos before making a definitive decision on how these CG trailers represent the game they are promoting.