The Seventh Generation: Xbox 360

The second console to look back on is the first one out of the gate this past generation, the Xbox 360.  Microsoft stepped into the video game industry with the original Xbox, but the Xbox 360 was when Microsoft made their foothold in the market.  Launching a full year ahead of the PS3 and the Wii really helped the Xbox 360 establish itself as the must-have console for the early years of this past generation.  While the PS3 had problems with making the system easily accessible for programmers and the Wii was too concerned with the casual gaming audience, the Xbox 360 had the premier online service in Xbox Live, a prospering selection of downloadable games through Xbox Live Arcade and a good number of first and third party exclusives.  The more successful the Xbox 360 became, the more Microsoft tampered with this winning formula.  The later years of the Xbox 360 saw so many shifts in focus that have gone onto hurt this console and company's standing in various ways.

The Xbox 360 made some significant improvements over its predecessor.  Apart from enhanced processing power and improved online services, Microsoft completely reworked the controller for the 360.  While the original Xbox controller was cumbersome and uncomfortable to use, the 360 controller fit perfectly to the contours of a person's hands.  The 360 controller was so well received by gamers that it is considered among the best video game controllers of all-time.  Through Xbox Live Arcade, the 360 brought forth a new avenue to access games.  No longer did one have to go to their local video game store to pick up the latest game, there were hundreds of games, demos, downloadable expansions and extra content available to download from the system's marketplace menu.  All one needed to access all this content was an internet connection.  Xbox Live Arcade also gave independent game developers a chance to easily release games on consoles.  While these indy developers needed the support of Microsoft or a third-party publisher to get their games on this service, Xbox Live Arcade did offer an affordable way to create console games.  Some of the best games for the 360 such as Braid, Limbo, Shadow Complex and Trials were released through Xbox Live Arcade.  Speaking of games, the Xbox 360 saw the release of some generation defining games like Gears of War, Mass Effect, BioShock, Fight Night Round 3 and The Elder Scrolls: Oblivion before landing on other platforms.

The Xbox 360 was overwhelmingly successful with the core gamer audience despite the hardware problems.  There are always problems with technology, but the 360's problems like the infamous Red Ring of Death and the far too common ring scratches were widespread problems.  Although some people like this writer have never experienced such hardware failures, not everyone was that lucky.  Many people went through a good number of Xbox 360s in the last generation.  During this generation, Microsoft constantly improved the Xbox 360 hardware to avoid these hardware problems in later Xbox 360 hardware.  While the hardware improved over time, the 360's standing did not.  From 2009 onwards, Microsoft shifted the 360's focus from  the defined core gamer audience to a much broader all-encompassing audience.  Microsoft moved away from developing first-party software and pushing support for indy developers to creating new peripherals and fostering greater relations with third-party publishers.  The lack of first-party support and worthwhile exclusives pushed gamers away because there was nothing to differentiate the Xbox 360 from the PS3.  The onslaught of casual games brought on by the Kinect, Microsoft's answer to the Wii's motion controls, did not help matters either.  It did bring in the casual audience, but it also alienated a good portion of the 360's primary audience.  Microsoft's SmartGlass and multimedia initiatives made it even more evident that this company had no clue about what to do with the 360's success.

The Xbox 360 has definitely had its ups and downs.  The 360 started out as the dominant console of this generation in the eyes of gamers, but completely fell flat on its face in the past few years due to Microsoft's lack of focus.  The Kinect and SmartGlass were sadly glorified prototypes that did more to hurt the 360 than extend its life.  Although these mistakes, the 360 offers a great selection of games from the Triple A blockbusters to the independent darlings.  In the end, the Xbox 360 is hands down Microsoft's best console to date.