E3 2013: EA Press Conference Impressions

One of the few constants at E3 has been Electronic Arts.  There conferences have been consistently watchable as they have provided a lot of good information on the great amounts of projects they publish.  As we head face first into the next generation of consoles, will EA soar to brand new heights or continue to falter?

To answer that question right off the bat, EA will continue their abysmal year after such a weak conference.  There was a good number of quality games on display just EA only spent fifteen to twenty minutes of their conference covering them.  Right at the beginning, EA blew off the door with an incredible trailer for Plants vs. Zombies: Garden Warfare that parodied EA's own Battlefield trailers.  Following the trailer, EA gave us an incredible demo for Garden Warfare that easily convinced me of PopCap's newest venture with the Plants vs. Zombies series.  There was the announcement of Peggle 2, but nobody seemed to care because what follow was easily the surprise of EA's conference.  That surprise was... wait for it... Star Wars Battlefront!  Eight years following the release of Battlefront 2, we are finally getting a sequel to one of the best Star Wars games out there.  Also the multiplayer shooter specialists at DICE are handling the next Battlefront so it should be good.  Disappointing enough after the Battlefront reveal, EA's conference took a turn for the worse.  There were still some good stuff in this conference such as Dragon Age Inquisition, Battlefield 4 multiplayer and another reveal that we will get to in a bit, but not enough to keep the absolutely horrible from sucking the life from this conference.  The horrible started when EA moved onto Need For Speed.  The new Need For Speed Rivals looked interesting, but felt too derivative of the past Criterion Need For Speed games.  Then EA decided to make a venture into the realm of movies by showing us a trailer for the Need For Speed movie (we all know how this movie will turn out).  EA's time in Hollywood was not the lowest point of the conference that honour goes to EA Sports, which drove this conference straight into the ground and kept on digging deeper.  From random rapping to nonsensical celebrity appearances to Dana White repeating the same sentence over and over again, EA made a complete and utter joke of their entire sports division.  None of the gameplay shown for these sports games looked anything close to the target video that EA put on a pedestal at the Xbox One reveal.  Even with all the crap EA put us through, there was a light shining at the end of the dark tunnel.  That light was the long awaited reveal of Mirror's Edge 2.  The short trailer was enough to send gamers home happy.  Just not enough to save a conference that was already six feet under.

EA's press conference started out great, but it was all downhill after the Battlefront reveal.  EA tried to bring the conference back to life multiple times but no avail.  There were a few good moments, nothing that could make me personally recommend watching past the first 15 minutes of the conference.

Grade:  D+

E3 2012: EA Press Conference Impressions

E3 2012 had a very bumpy start with a disappointing conference from Microsoft.  As the second conference of the big show, it was Electronic Arts turn to show us their next wave of big games releasing this Fall and early 2013.

Each year EA's Press Conference is one of the most focused out of the bunch.  They get straight to the point and they do not deviate.  This year much like the last two years before, EA showcased 10 games from 10 different developers under the EA banner.  They were all concise and to the point.  It made the conference go by fast and barely drag.  The only thing wrong with EA's conference was that nothing stood out.  No game they showcased really made an impact in my opinion.  It all kind of all blended together.  Dead Space 3 seemed to have an identity crisis as it was more third-person shooter than survival horror.  Madden NFL 13 and FIFA 13 were both a boring list of new features.  Star Wars: The Old Republic had some cool news such as going free-to-play up to level 15.  Medal of Honor: Warfighter was a decent demo of another generic FPS.  Battlefield 3's answer to Call of Duty Elite was revealed in Battlefield 3 Premium, which was less than impressive.  The only things I found really interesting was Need for Speed: Most Wanted demo, which proves why Criterion should only be working on the Need for Speed series and EA's new partnership with UFC (funny how Dana White jumps to the company he said he would never work with when THQ hits hard times).  Also Crysis 3 did have a good little demo to give a satisfying end to the conference.  I believe there were a few missed opportunities such as unveiling the first story-based DLC for Mass Effect 3, giving first gameplay of Overstrike or even unveiling whatever Respawn Entertainment is working on (Riccitiello pointed out both Zampella and West in the crowd, why not reveal something?).

Overall, EA's E3 2012 Press Conference was just okay.  All their games had a good showing and the focus, which Microsoft lacked, was definitely there, but not much that was shown stood out of the humongous crowd of shooters and sports games.

Grade:  C-