E3 2013: Ubisoft Press Conference Impressions

Aside from their consistent problems finding a suitable host for their conferences, Ubisoft has had some of the best showings at E3 the last two years.  With games like Rayman Legends, Watch Dogs and Assassin's Creed IV in their corner, many were looking forward to what Ubisoft would show off this year at E3.

Well to sum things up, Ubisoft knows how to end a press conference.  Sadly, they do not know how to do much else because this conference was a definite step back from years past.  It was not good or bad, it just was right in the middle.  Only a few things Ubisoft showed really stuck.  The rest went in one ear and out the other.  Maybe these reactions were due to the lack of actual gameplay demos or the continued presence of Aisha Tyler, which was a black hole that sucked plenty of good out of this conference.  Also Ubisoft's conference was significantly hurt by the exclusion of Watch Dogs and Assassin's Creed IV demos in favour of showing them at the Sony Press Conference.  There is no point in having your own conference if you are not going to showcase your own games especially the two biggest titles in your 2013 line-up.  As much as Ubisoft under delivered, it was not as bad as the EA conference.  There were a couple of good points.  The demo for Reflections newest driving game, The Crew was really good.  The inter connectivity of the world and the instantaneous multiplayer were impressive.  There are a few questions this writer has for The Crew, but personally I am intrigued.  The game that saved this conference was the newest Tom Clancy game known as The Division.  The Division had a similar set-up to Watch Dogs' set-up a year before.  Ubisoft had the audience at the conference and at home on the edge of their seat trying to decipher what it was.  The Division is an open-world third-person shooter with RPG elements.  It is set in a world that has spiraled into to complete and utter chaos after the collapse of the stock market and society as we know it.  Set with the task of surviving, the player teams up with others in this persistent massively multiplayer world scavenging items, collecting upgrades and gadgets and fighting off threats to your survival.  While I personally would have loved to see more about Rainbow Six: Patriots, The Division looks like a great new extension of the Tom Clancy universe and another great game in Ubisoft's huge library of games.

As much as The Crew and The Division captured our imaginations, those two games were not able to save Ubisoft's conference from mediocrity.  The absence of the Watch Dogs and Assassin's Creed IV demos and the lack of demos for a slew of trailers beat Ubisoft into one of their most lackluster showings.  At least, this year's press conference was not even close to their infamous 2010 conference. 

Grade:  C-