Each year EA's Press Conference is one of the most focused out of the bunch. They get straight to the point and they do not deviate. This year much like the last two years before, EA showcased 10 games from 10 different developers under the EA banner. They were all concise and to the point. It made the conference go by fast and barely drag. The only thing wrong with EA's conference was that nothing stood out. No game they showcased really made an impact in my opinion. It all kind of all blended together. Dead Space 3 seemed to have an identity crisis as it was more third-person shooter than survival horror. Madden NFL 13 and FIFA 13 were both a boring list of new features. Star Wars: The Old Republic had some cool news such as going free-to-play up to level 15. Medal of Honor: Warfighter was a decent demo of another generic FPS. Battlefield 3's answer to Call of Duty Elite was revealed in Battlefield 3 Premium, which was less than impressive. The only things I found really interesting was Need for Speed: Most Wanted demo, which proves why Criterion should only be working on the Need for Speed series and EA's new partnership with UFC (funny how Dana White jumps to the company he said he would never work with when THQ hits hard times). Also Crysis 3 did have a good little demo to give a satisfying end to the conference. I believe there were a few missed opportunities such as unveiling the first story-based DLC for Mass Effect 3, giving first gameplay of Overstrike or even unveiling whatever Respawn Entertainment is working on (Riccitiello pointed out both Zampella and West in the crowd, why not reveal something?).
Overall, EA's E3 2012 Press Conference was just okay. All their games had a good showing and the focus, which Microsoft lacked, was definitely there, but not much that was shown stood out of the humongous crowd of shooters and sports games.
Grade: C-
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